Selling Your Product: How to Get Your Product in Retail Stores

If you are successfully selling your products primarily online, now is a good time to consider expanding to retail stores. According to the National Retail Federation, brick-and-mortar stores “remain the primary point of purchase for consumers, accounting for approximately 70% of total retail sales.” The benefits of selling your products in retail stores can include increased visibility. “Most brands tend to encounter a ceiling with regards to reach and exposure from online sales alone,” says John Kennelly, founder of F3 Collective, a market strategy consultancy that helps small businesses bring new products to market. “This ceiling is especially an issue for products of a tactile nature. Many consumers feel the need to touch and feel a product before making a purchase.”

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